Fuji Xerox has established a new research base for the Asia-Pacific region in Singapore, which is not only a geographical centre of the region but also a leading country in terms of commercialdistribution, logistics and latest technological research activities. The Innovation Office aims to quickly respond to global customer needs collaborating with Fuji Xerox’s existing two research facilities – Japan’s Fuji Xerox R&D Square in Yokohama and FX Palo Alto Laboratory Inc in the United States.
With an aim to ultimately deliver technologies that resolve customers’ business challenges, the Innovation Office will create new values by verifying Fuji Xerox’s technologies – including its latest technologies under research – through working closely with customers and partner companies in the Asia-Pacific region. Following the verification, Fuji Xerox researchers and technical staff in Japan who are specialised in areas such as image processing and text analysis will be assigned to commercialise those values by developing specific solutions/services to offer to customers.
Further, Fuji Xerox will create a virtual showcase, which is a three-dimensional modelling of some of the research activities taking place at Fuji Xerox’s R&D locations in Japan, the United States and Singapore. Visitors at the three locations can view the latest researches being conducted under a long-term perspective at FX Palo Alto Laboratory, such as Multimedia Processing and Computer-human Interaction Technology, as well as glocalcase studies reflecting the localities of the Asia-Pacific region.
“We are pleased that Fuji Xerox has chosen Singapore to establish its new research hub, the Innovation Office,” says Beng Kong Pee, director of Electronics at the Singapore Economic Development Board. “By being in Singapore, Fuji Xerox’s Innovation Office will be able to leverage on our multi-disciplinary R&D environment and diverse talent pool to co-create solutions with the large base of clients and partners headquartered here.”
To meet the needs of the growing IT market in Asia-Pacific, which is catalysed by the Association of South-East Asian Nations (ASEAN) Economic Community and the expanding China market, Fuji Xerox Asia Pacific has also announced the launch of the Regional Solution Centre in Singapore by integrating key regional operations and aligning functions from research and development (R&D) to customer service.
The centre will cater to businesses’ emerging need for industry-specific solutions and cloud-based IT infrastructures. The globally integrated centre will help to accelerate the move towards increasingly global, borderless operations by capturing market opportunities and maintaining Fuji Xerox’s distinction in the Asia-Pacific market.
“The Regional Solution Centre will be vital in enabling Fuji Xerox to nimbly develop solutions to meet the changing needs and fast moving pace of the Asia-Pacific market,” says Leon O’Reilly, general manager, Regional Solution Centre, Marketing, Fuji Xerox Asia Pacific.