GAMAA and VISA have officially announced that both associations are in the preliminary stages of exploring models of working together, one of which is a possible merger.
“It is early days, but GAMAA members have given their support for the two associations to enter into discussions around the possibility of merging,” said Mitchell Mulligan, president of GAMAA. “This is one scenario that we are considering as there are many synergies between the two associations that point towards a closer relationship.”
President of VISA Mark Tailby said, “We also have the support of our members to progress the discussions with GAMAA around the notion of a merger. There are many steps to take before we reach the end point, and both associations are currently undertaking due diligence.”
In a joint statement the presidents agreed that working more closely together was a positive move for the industry. “Associations need to reflect the changing face of the industry. GAMAA and VISA are both working towards a sustainable future vision for the print and sign communications sector and this vision may well be strengthened by a combined effort.”