Coles Magazine, printed by IPMG as part of the group’s wider marketing services relationship with Coles, has again topped the Roy Morgan readership survey with 3.67 million Australians reading the supermarket title each month.
The latest survey shows a massive 31% year-on-year increase in readership of Coles Magazine, confirming its status as the most read title across all magazines and newspapers in Australia. The magazine is a free gift to customers, but acts as a proven engagement tool for the products sold in stores and for the brand.
Coles senior marketing manager Alex McDonald says: “The magazine is an absolutely massive accomplishment every month. Suppliers and partners are hugely instrumental in getting that to happen.
“I think it’s obvious in the end product the quality of the relationship that sits behind it. Everyone works together, and no matter what’s thrown at our partners like IPMG, we turn it around and just make it work.”
According to Roy Morgan, Australian print magazine readership has grown 2.7 per cent since 2015 off the back of Coles Magazine and Woolworths Fresh, also printed by IPMG.
Overall, magazines from the food and entertainment category continue to prove popular with Australians, growing a further 17 per cent since 2015.
It’s good news for print advertisers who report 130 per cent return on investment from magazine advertisements, the highest return on investment of all media channels.