International packaging company Orora, with its operation spread over two continents, provides customers in North America, Australia and New Zealand with innovative and high-quality print and packaging solutions. Last year the company enjoyed sales revenue of $3.4 billion.
The packaging that Orora offers is not limited to corrugated boxes, folding cartons, multi-wall bags and sacks. It also includes a world-class recycled paper mill, aluminium beverage cans, glass bottles, and a range of packaging services including innovation, design and research.
Orora has the team plus the cutting-edge equipment to meet its own high standards in production. Providing innovative packaging solutions and putting the customer at the heart of its business are what separates Orora from others, hence it’s not surprising the company has been the recipient of various awards.
Most recently, Orora, whose headquarters are in Melbourne, was awarded the Best Process Innovation in the 2015 BRW Most Innovative Companies. It also won 14 gold medals and five other awards at New Zealand’s Pride In Print Awards for 2015.
Yet those awards, while uplifting, are secondary to the satisfaction of knowing Orora has given the customers exactly what they want.
“We absolutely understand that brand recognition and differentiation are vital for our customers’ success,’’ says Nabil Askari, general manager Orora New Zealand. “It is these customers’ needs that drive us to continue to invest in the world’s first-class technologies. That way we can deliver the best packaging and printing to our customers.”
Orora had previously installed two six-colour Roland 700 presses with double coaters series 720 and 742. These two machines are considered key contributors to the company’s success because of their premium performance in the areas of print quality, productivity and value added printing.
Encouraged by the performance of these two presses from Manroland Sheetfed, Orora decided to order a brand-new seven-colour Roland 707 with coating module with Inline ColorPilot and Integration Pilot Plus for its new greenfield site. Apart from the new machine, the company also purchased innovative technologies, such as ColorPilot Smart and Integration Pilot Plus to upgrade its existing six-colour Roland 700 presses.
Moving to the greenfield site is a good reason to have a new press, but it had to be the right choice. Orora management, along with their procurement team, ensured they picked the right press for quality and productivity. “In short, the best value for money,” says Askari.
Orora is familiar with Roland presses and knows they are the benchmark for quality and productivity. With the new additions, Askari expects a boost to Orora’s high speed and efficient production.
“In today's environment, it’s not just about installing a new press. It’s also about changing the mindset of the operators to cope with the automation and high speed operation of the new presses,’’ says Steve Dunwell, managing director of Manroland Australasia. “We are sure that our partnership with Orora will help them to gain the maximum productivity from the new press.”