Companies with an environmental conscience have had a new avenue of print buying opened up to them by the Pride In Print Industry Development Category winner Live to Print.
The boutique Whangarei printery which specialises in high-quality art printing, fine art serigraphs and silk screenprint editions, came up with the concept of a screenprinting ink so environmentally-friendly that screenprinting is presented in a new commercial light.
Its Screeners Choice selection of vibrant colours prompted senior judge Angelique Sparnaay-Martin to say the commercial flow-on benefit of the inks is that they opened up screenprinting to companies who previously had not considered it for their products.
“The main users now are schools of fine arts but many companies keen to do screenprinting have been put off in the past. They are environmentally-friendly firms and don’t want to use chemicals. Today, this product has given them a new choice.”
Live to Print owner Matt Lewis said he was “completely and pleasantly surprised” to have his firm’s work receive such recognition on its first-ever entry into the Pride In Print Awards.
“It’s going to help us to go forth with the innovation that we pursue,” he said. “But the award is also very much for our customers who have been so supportive over the past few years. I’m really looking forward to telling them, because they have won this award as much as we have.”
Further describing the award-winning innovation, Lewis added: “It is an environmentally-safe, fit-for-humans printing ink. It is something that should have been done a long time ago – many other products are not so safe.”