The Australasian Catalogue Association (ACA) hosted its 26th Annual ACA Awards last Friday night showcasing the art of catalogue and letterbox marketing from industry leaders and up-and-coming talent. With a record attendance of 734 guests, the room was filled with retailers, creatives, agencies, printers and distributers all awaiting to hear who had been crowned as award winners of the night.
The event, held at the Melbourne Convention and Exhibition Centre’s prestigious Melbourne Room, was a successful evening celebrating print as a strong marketing platform in Australia and New Zealand. Australian broadcaster and beloved actor, Libbi Gorr, kept the room entertained throughout the 46 category award ceremony with her quick wit and banter on stage.
Franklin Web (an IVE business) and PMP Limited stood out on the night with their catalogue productions taking home major awards. Franklin Web (an IVE business) printed BCF’s ‘Camp Couture – The BCFing Winter Fashion Collection’ catalogue that took home the Judge’s Choice award and Catalogue Retailer of the Year – over 3.5m Award and PMP Limited printed both David Jones – ‘AW17 Brand Book Two’ and Myer’s ‘Remember When’ catalogue.
Other printers that received recognition on the evening were: Printgraphics for the Nali catalogue ‘New Australian Design Catalogue’ in the Home category for ‘Furniture, Bedding and Manchester’; Finsbury Green for Officeworks’ ‘Little ones now have a bigger and better range to learn with’ in the B2C category ‘Office Supplies’; and Rawson Print Co for Defence Housing Australia’s ‘Arkadia’ in the B2C category ‘Real Estate and Property’. A commendable effort was devoted to creating these outstanding printed pieces, and the printers played a pivotal role in producing the quality content demonstrated in these categories.
Phil Taylor, CEO Franklin WEB (an IVE business) commented, “We love the ACA Awards and enjoy being part this event filled with our customers and industry colleagues. These awards are a testament to the strength and adaptability of the print industry.”
Kellie Northwood, Chief Executive Officer, ACA commented, “The ACA awards night showcases the best our industry has to offer, together in one room – creative agencies, retailers, printers and distributors – we all recognise we are really working in one industry. We celebrate new talent and industry leader’s creative work, major retailers and new retailers to the sector across Australia and New Zealand.”
Northwood furthered, “these awards are part of our strategic plan to remain committed to working with our partners, Retailers and Agencies, to continue delivering powerful, agile and responsive print marketing campaigns that form a solid foundation to the overall campaigns being executed.”
As the ACA works to ensure the print industry continues to grow and remain a well-established advertising channel, ACA Deputy Chairman and CEO – Digital and Distribution, PMP Limited, Kevin Slaven, commented, “New approaches are being implemented such as embracing digital technologies to work alongside print. Brands are turning towards personalising their content, introducing customised pagination and targeted circulation to build membership, retain loyalty and increase the Path to Purchase journey among consumers. This is a new era of campaigning and we are all learning the important role print will play in the mix.”