HP Inc has announced four new 30-inch HP PageWide web presses powered by High Definition Nozzle Architecture (HDNA) technology. The new presses provide high-quality colour prints and enable print service providers (PSPs) to address a wider range of commercial printing applications, such as customised magazines, catalogues and books.
“Print service providers continue to search for technology that gives them a competitive edge in a crowded market, seeking the ability to deliver end customers high-value offerings while also increasing profitability,” said Steve Donegal, regional manager – Pagewide web press solution, Graphics Solutions Business, HP South Pacific. “Today’s announcements demonstrate HP’s commitment to innovation that leads to immediate impact to our customers’ businesses.”
New HP PageWide web presses power high-value opportunities
The new HP PageWide Web Press T390HD, T390MHD, T380HD and T370HD represent the expansion of HDNA technology throughout the HP PageWide web press portfolio, enabling enhanced print quality, productivity and versatility.
The new capabilities allow PSPs to reconcile quality and cost differences between jobs printed with digital versus analogue technologies, ultimately increasing the addressable application range and improving margins. Closing the quality and performance gap enables PSPs to shift more work from offset presses to HP PageWide web presses, reducing waste and makeready, offering just-in-time delivery and streamlining supply chains.
Printing 500 fpm in quality mode with best-in-class print quality also opens new high-value customised publishing applications, such as colour trade books, journals, retail catalogues, brochures and marketing collateral at any run length.
Further extending unique, high-value possibilities for HP PageWide web presses, HP Link Technology breaks down barriers between the digital and physical worlds by embedding internet-connected codes and invisible watermarks in printed collateral, such as customised textbooks, magazines or instruction manuals.
Most recently, Toronto-based Webcom leveraged HP Link Technology, along with HPOne Book workflow solution and its HP PageWide Web Press T360, to produce several hundred individually personalised versions of Unsquaring the Wheel, making its debut at Graph Expo 2016.
Moreover, HP PageWide web press customers are pushing the industry with ever-growing production inkjet page volumes, recently surpassing 180 billion pages printed since 2009. Customers are now running more than five billion pages per month, up from four billion pages per month in 2015. In fact, an HP PageWide web press T360M customer recently broke a worldwide productivity record, producing 7.3 million pages in a day and more than 32 million pages in a week.