Eight vehicle graphics installers from around the world have been named the Regional Wrap Kings in the 'Wrap Like a King' Challenge featuring Avery Dennison Supreme Wrapping Films, Conform Chrome, and digital Supercast vinyl wrap film, to name a few. For the first time, a regional winner from Australia and New Zealand – Nick Caminiti, Exotic Graphix – has been selected to go up against some of the best wrap installers in the world to be judged for the ultimate prize, ‘King of the Wrap World’.
A panel of international industry judges chose the Australia/New Zealand, North America West, Central, North America Midwest, North America East, North America South, Canadian and European Wrap Kings out of 224 total entries. The 2016 Challenge judges included an instructor from the Wrap Institute, an Avery Dennison senior technical specialist, the co-founderof DUB Magazine, two Avery Dennison technical marketing managers, the founder of online car wrap community World Wide Wrap and the owner of Second Skin Design. The regional winners will go on to compete for the ultimate 'King of the Wrap World' title at the 2016 SEMA Show, November 1-4, 2016 in Las Vegas, Nevada.
“We had a difficult time choosing the winner as the industry really stepped it up a level this year. All entries were very impressive and pushed the boundaries of what's possible,”said Peter Wright, Avery Dennison’s technical marketing manager, Australia/ New Zealand and one of the judges of this year’s challenge. “The challenge has successfully encouraged installers around the world to come forward to showcase their talent and their passion for vinyl wraps in more ways than one.”
Each Regional Wrap King won an initial prize package valued at almost US$3,200. The prize pack includes a four-night stay in Las Vegas to attend the SEMA show, US$500 cash, an Avery Dennison Wrap Class of their choice in their home country, a Regional Wrap King trophy, Wrap Like a King personalised T-shirt and a personalised 67″ Race Ramp product.
On November 2, at the 2016 SEMA Show in Las Vegas, the 2016 King of the Wrap World grand prize winner will be announced. Richard Rawlings, owner of Gas Monkey Garage and star of his own television show, Fast N' Loud, will announce the winner at the Avery Dennison booth #12551.
The final winner, King of the Wrap World, will receive an additional US$500 cash prize, a King of the Wrap World trophy, and almost US$1,000 worth of marketing support from Avery Dennison, including localised and targeted Facebook advertising promoting the winner and its business, exposure on the Avery Dennison Graphics Solutions website, and a print ad in a trade show publication. The entire King of the Wrap World extended prize package is valued at almost US$5,000.
“I’ve been a judge for the Wrap Like a King Challenge since it was created in 2013. The entries this year were creative and some of the best technical work I’ve ever seen,” said Justin Pate, professional wrap installer. “The entire Challenge really represents the growth of the wrap community over the past four years. Every year the installers develop and show off stronger skills and push the envelope of what you can do with Avery Dennison Supreme Wrapping Film and cast vinyl films.”
The eight professional judges evaluated the submissions based on the following criteria: visual transformation (difference between the before and after pictures submitted), quality and skill level of installation, overall public look and appeal and uniqueness of the design.