TSA Limited is celebrating the value and effectiveness of paper and print by launching its very first magazine. VoPP Mag is a mixture of Australian, New Zealand and international content exploring how print is being used to drive successful marketing outcomes.
“From our research, we know print is an effective media channel and we wanted to provide a publication for our members to promote their channel. Having said that, the magazine is not targeting printers, we have built articles that resonate with marketers, creative agencies and media buyers to raise awareness around some of the most successful campaigning using print,” commented Kellie Northwood, executive director, TSA Limited.
The magazine is filled with articles on everything from interviews with the Australian Vogue editor discussing why Vogue is such a powerful print publication, to the positive outcomes that can be achieved through the marriage of digital and print. VoPP Mag also explores how brands are using print as part of their multi-channel marketing strategy to meet growing customer expectations, and looks at digital brands using print to increase reach and credibility.
“To excite our readers, we filled the issue with thoughts and insights from people the readership trust – marketers, agency heads and business leaders,” says Victoria Fratin, editor, VoPP Mag. “Inspired by the latest news, research and trends in the world of print, media, advertising and marketing, the VoPP Mag celebrates successful campaigns to stimulate new ideas and ignite a conversation with our readers.”
“With 72% of readers influenced by content in magazines, we thought it was time our members had their own publication to spark new dialogue with their customers and prospects,” commented Northwood.
The VoPP Mag is a bi-annual publication, with over 10,000 distributed across Australia and New Zealand, published in September and March.