At SGIA Expo, HP unveiled the new HP Latex 300 printerseries, introducing key versatility and productivity advancements to thismarket-leading portfolio, inviting even more customers to take advantage of HPLatex technology and identify new avenues for growth.
The new HP Latex 315, 335 and 365 printers help a range ofcustomers, from small sign and copy shops to high-capacity print serviceproviders, gain affordable access to sign and display marketopportunities across more indoor and outdoor applications.
“With the introduction of the HP Latex 300 printer series,HP disrupted the low-volume market with a completely new platform featuring arange of price points, sizes and production levels, making it possible for moreprint service providers to enter sign and display printing,” said XavierGarcia, general manager, Large Format Printing division, HP Inc.
Building on years of third-generation HP Latextechnology innovation, the new HP Latex 315, 335 and 365 printers deliver thehigh image quality, productivity and durability, as well as environmentalbenefits and industry certifications, now synonymous with water-based HP Latex inktechnology.
New HP Latex 300 series printers offer:
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High-quality at production, printing up to 64 inches wide atspeeds up to 31 m²/hr for outdoor applications and at 1200 dpi, enabled by theHP Latex Optimiser and HP Optical Media Advance Sensor (OMAS). OMAScapabilities are included across the new HP Latex 300 series Printers.
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Features to help customers keep running costs low, such HPCustom Substrate Profiling for automatic ICC profiling and an embeddedspectrophotometer, both available on the HP Latex 365 printer. Additionally,the HP Latex 315 and 335 printers offer optimised profiles with HP QuickSubstrate Profiling as well as the FlexiPrint HP Edition RIP, which is includedin the box.
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Continuous printing capabilities, helping customers gainproductivity and reduce time between jobs as well as achieve same-day delivery.
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The new HP Quick Solutions application for the HP Latex 365 printer,which is accessible from the front panel touchscreen for fast troubleshootingand to easily optimise image quality directly on the printer.
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Increased media versatility with the ability to handle avariety of substrates from self-adhesive vinyls and backlits, to wallcoveringsand textiles.
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New online training tools for operators to get the most outof their HP Latex equipment.
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An automatic x-axis cutter for efficient cutting to finishand deliver prints immediately, which is included across all new HP Latex 300series printers.
At SGIA, HP is also introducing HP Durable Backlit Fabric, a100 percent polyester fabric compatible with HP Latex ink technology, whichenables outstanding colour vibrancy and dark, solid blacks comparable to UV inktechnology. HP Durable Backlit Fabric is sturdy and easy to use with no risk ofimage damage during post-processing or light box installation.
The new HP Latex 315, 335 and 365 printers are now availableworldwide and HP Durable Backlit Fabric is expected to be available in avariety of sizes up to 126 inches in 2017.