Avery Dennison has expanded its fourth annual ‘Wrap Like a King’ Challenge to include Australia and New Zealand.
Wrap installers from 44 countries across the globe are noweligible to submit commercial or colour change wrap projects for the Challengewhich will run between July 1 and September 30, 2016. Over 170 installersentered the Challenge last year, and more are expected to compete in 2016 for prizepackages worth $25,000.
“We are very pleased to be part of this competition andbelieve the quality of work produced from the ANZ region will go a long way toshowcasing the talent we have within our industry. It's a great opportunity toget global exposure for the wrapping community; I wish all the entries the bestof luck” said Jordan Leach, Business Manager, Avery Dennison GraphicsSolutions, Australia and New Zealand.”
Eight geographic regions in the United States, Canada, Europe, Australia and New Zealand have been established for the 2016 Wrap Like a King Challenge. Wrap installers from these regions can submit projects featuring Avery Dennison Supreme Wrapping Film, Conform Chrome series, Avery Dennison MPI 1105 Supercast Digital film, or a combination of car wrap films to be evaluated against their regional peers by a panel of judges.
The first 25 submissions in the Challenge will receive a pecial entry prize. Regional winners will be announced in October. The overall winner will be chosen by the panel of judges as the best in show and crowned the ‘King of the Wrap World’ at the 2016 SEMA Show, November 1-4, 2016 in Las Vegas.
The 2016 Judges Panel
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Justin Pate - The Wrap Institute, USA. Pate is an Avery Dennison certified installer/instructor in the US. He leads the Avery Dennison North America hands-on car wrap workshop and certification program and is co-owner of The Wrap Institute.
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Myles Kovacs - DUB Magazine, USA. Kovacs is the president and co-founder of DUB Magazine, a US based magazine that focuses on the urban custom car culture and celebrities and their vehicles.
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Vilmer Klok - World Wide Wrap, Netherlands. Klok is the founder of World Wide Wrap, an online car wrap community that strives to increase awareness of the wrap industry.
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Nuno Gomes - Second Skin Design, Portugal. Gomes is the owner of Second Skin Design, providing technical advice and application services for other companies, particularly in the field of car wrapping with digitally printed material.
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Molly Waters - Avery Dennison Graphics Solutions, North America. Waters is a senior technical specialist in North America, visiting sign and wrap shops talking with customers about the car wrap industry. She frequently contributes to the Avery Dennison blog.
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Peter Wright - Avery Dennison Graphics Solutions, Asia Pacific. Wright is a technical marketing manager and works with the industry's leading installers, teaching vehicle wrapping workshops and promoting the industry.
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Hans Bruins - Avery Dennison Graphics Solutions, Europe. Bruins is the technical marketing manager for signage and wrapping, involved in the development, launch, application testing and product profiles for new films.
The eight regional winners will receive a trip to the 2016 SEMA Show in Las Vegas where the 2016 ‘King of the Wrap World’ will be announced. The $3,200 prize pack also includes a 2017 Avery Dennison wrap class, personalised Wrap Like a King swag, a personalised 67” Race Ramp, a meet and greet with Richard Rawlings and a variety of promotional and marketing tools for the winner’s wrap shop. The ‘King of the Wrap World’ grand prize package is worth almost $5,000.
Show off your wrap skills
Starting this year, wrap installers can also share non-automotive wraps on www.wraplikeaking.com. The new ‘That’s a Wrap’ Gallery provides installers the opportunity to showoff a wider range of wrap skills. Items like laptops, calculators, high heels and kitchen appliances have been showcased via Avery Dennison social media pages, and now can be submitted and featured in Wrap Like a King.
Car wrap installers are encouraged to enter a vehicle wrap project using Avery Dennison Supreme Wrapping Film or digital Supercast films at www.wraplikeaking.com. Officialrules, judge bios and prize information is also posted on the site.