“Presence in the marketplace” is what earned Cuisine Magazine’s June/July 2015 issue the Publications Category Prize in the 2016 Pride In Print Awards. The 174-page glossy produced by PMP Limited Christchurch has superb shelf appeal.
Its feature on 'chock a block' tarts, crumbles, puddings and cakes includes a stunning cover image of a chocolate and cream pudding to excite the taste buds of the magazine reader. Another feature which sets it out from the competition is its double gatefold, which allows pages to spread out like wings and provide a point of difference to further attract the magazine reader.
“This job was a challenge for the printer,” says Pride In Print judge Arthur Lenssen. “Great images have been maintained throughout which has allowed a shelf-appeal ‘punch’ for all of the magazine’s 174 pages. A top-quality magazine with true presence in the marketplace aimed to excite the magazine buyer.”
PMP Limited Christchurch South Island operations general manager Bruce Chapman says his company, a previous Category Winner, prides itself on quality. “Food is really critical to our customer so we want to make sure the food looks edible. We pride ourselves on delivering what the customer requires. We try to give our customers as many options as we can produce.
“We expect quality whether we are doing a retail catalogue or a high-quality magazine such as Cuisine. Print customers in New Zealand expect quality, whether it is something going into the letterbox or something you pay $10 for at the grocer. They expect it and I think New Zealand printers do a great job.”