This year’s New Zealand Pride In Print Awards campaign theme – ‘Empowered by Print’– highlights the impact the printed media has in every sector of New Zealand’s many industries. This is reflected in the work of the various Category Winners.
‘Presence in the marketplace’ is what gave Cuisine Magazine’s June/July 2015 edition the Publications Category prize. The 174-page glossy produced by PMP Limited Christchurch has superb shelf appeal. Its feature on ‘chock a block’ tarts, crumbles, puddings and cakes includes a stunning cover image of a chocolate and cream pudding to excite the taste buds of the magazine reader.
A presentation box created to celebrate Babich’s 100 years of winemaking in New Zealand won the Specialty Products Category for Penrose firm Logick Print & Graphics. Extensive gold foiling, embossing and debossing on the black, red and white box and on the label create a stunning visual and tactile finish, topped off by the exquisite engineering of the outer box.
The box contains a limited-edition bottle of 2013 Gimblett Gravels Hawkes Bay Cabernet Sauvignon, produced to celebrate the centenary. Only 100 magnums and 330 of the 750ml bottles were produced to mark the special occasion. Accompanying the bottle is a note from winemaker Joe Babich, personally signed in gold pen.
Specialist finishing judge Steve Watson was blown away by the entry: “It is just fabulous. A great way to showcase a winemaker’s legacy to the world.”
The faultless beauty and precision of an annual report to showcase the role of end customer REANNZ won the Business Print Category for Wellington-based Service Printers. REANNZ connects students and researchers with each other and the rest of the world via a high-capacity, high-speed network. Its innovative brand is captured in a brochure featuring diagonally-cut pages, giving a unique look and immediately attracting the eye of the reader.
Stimulating youngsters to write was the basis of a playing card game that brought the Packaging Category prize to Wellington company Printlink. Four packs of 65 cards contain topics, themes and ideas to interest youngsters. The Ministry of Education came up with the idea of a playing card set with a target audience of children aged between five and eight who need that extra push to get them to read and write.
Children select cards with ideas on them, and when they pair those up with other cards they end up having to come up with a story idea linking the various themes. Printlink’s beautiful printing and perfect packaging has every component fitting together perfectly.
Looking as delicious as the finished product is as good as it gets, and that’s why the Magnum Americana Freezer Label took the Labels Category award for Impressions International of Penrose.
The label has to convey the appeal of a chocolate peanut crunch crust on a delicious ice cream, and it does so to mouth-watering perfection, with a fantastic lustre that makes the buyer almost think it is real. “So much so it looks as good as the ice cream itself!” said the judges.
When the QAMR Scottish Squadron arose again as a New Zealand regiment, it needed a flag to proudly show its new status to the world. Just one flag had to be made – and it had to be perfect. The squadron got exactly what it wanted from Flagmakers, and the perfection of the entry was enough to carry off the Display Print prize for the Hutt Valley company.
For a fighting unit that had seen service in Gallipoli, Crete and North America, a proud flag was a necessity. Flagmakers was asked by the New Zealand Defence Force to produce a twin-sided flag in the yellow and black colours of Wellington, with the regiment’s crest, crown and motto taking centre stage. They did so, printing on two sheets of material that had to be manually lined up back-to-back with precision registration. It was done to perfection.
For more than a century, Dunstall’s Funeral Services has had the privilege of helping families in the Hawkes Bay community during their time of loss. When it came to the delicate task of creating a marketing campaign to guide a person on how to choose the format of their own funeral, Dunstall’s chose to commission a beautifully-crafted set of printed materials to help people face the practicalities in a sensitive and caring way.
The design of a tray, insert, sleeve and booklets was complemented by magnificent printing from Brebner Print of Napier, which succeeded in winning the Promotional Print Category. The Dunstall’s brochures show sensitivity in taking people through an emotional and personal journey, and the printing and design combined to ease that journey.
The Adidas jersey that was worn by the World Cup-winning All Blacks in 2015 became a winner for a second time by taking the coveted prize of Industry Development Category Winner for Dunedin-based Southern Colour Print. The stamps featured mini cut-outs of the World Cup-winning jersey – using the actual material of the jerseys worn by the All Blacks.
The out-of-the-box thinking in using the materials worn by Richie McCaw, Kieran Read, Conrad Smith and company simply stunned the judges who said they had never seen the like before. The end result was a stunning stamp, yet perfectly useable for postage. Stamp production will never be the same again after this.
The night was a huge success, hosted by comedians Ben Hurley and Paul Ego, to a background of stunning laser lights. Pride In Print chair Scott Porter said the quality of entries – up 30% on last year – was exceptional.
Convenor of judges Simon Yendoll said there was a passion for print and congratulated companies for finding ways to apply print in new ways that delivered solutions to the commercial market.
Click here to view the winners