Are Accessible Design and Ease of Use critical design elements of all of your packaging? If they are not standard packaging design guidelines of your business then you are already losing customers as their needs and abilities are not being met. It is not only the ageing population that has issues with difficult to open packaging; it is also people with disabilities, arthritis sufferers and even children.
Ease of Use design should be an integral part of your packaging. To address this aspect, the Australian Institute of Packaging (AIP), in conjunction with Arthritis Australia and Georgia Tech Research University in the USA, is introducing a new half-day training course. ‘Introduction to Accessible Packaging Design’ will be held on April 14 at Oatlands Golf Course, NSW.
This half-day training course will improve your understanding of Accessible Design guidelines that are available as tools here and overseas, that can help you to design successful Ease of Use packaging and assist you grow your market share by meeting changing consumer demand.
The course will also provide information on changing household demographics, meal preparation requirements and case studies from users. Attendees will learn measuring techniques, injuries caused by packaging and current consumer satisfaction levels with packaging accessibility.
Presented by Pierre Pienaar, the course offers an activities based approach with hands-on team exercises letting participants understand the constraints on current packaging designs for people with disabilities, arthritis sufferers, children and the ageing population. This will include simulation gloves that have been developed by Georgia Tech Research University and reading glasses from a UK researcher. Attendees are sure to leave the course with a different approach to design that includes all sectors of the community.
The course is aimed at packaging technologists, packaging designers, people involved in packaging sales as well as marketing departments that have an influence in the design development of packaging.
Click here to book your place