FESPA’s World Wrap Masters accelerates into the RAI Amsterdam at FESPA Digital 2016 to commence battle to crown a wrap superhero, in collaboration with partners Avery Dennison and Mimaki. At the World Wrap Masters Series Final on March 10 -11 finalists will be tasked with wrapping Audi A1 Sportback vehicles as well as more challenging items, including clogs and a superhero-related item. The winner of the World Wrap Masters Series Final will receive €2,500, with €1,250 and €750 for second and third place respectively. Visitors to the Wrap Hub will also have the opportunity to network with professional wrap heroes, as well as discuss the technical aspects of wrapping and enjoy free wrap workshops at midday, every day of the show. Delivered by head judge Ole Solskin and fellow judge and world-renowned trainer Justin Pate of The Wrap Institute, the workshops will cover: cutting tips – knives and knifeless tape; wrapping with chrome; cold pre-stretch and triangles; and material considerations. Pascal Braker, senior marketing manager Graphics Solutions Europe at Avery Dennison, comments: “Working with the FESPA organisation means we can not only showcase our most recent innovations, but also make our own contribution to a vibrant and thriving graphics business culture. The World Wrap Masters Series is an especially important chance to see how installers exploit our unique product features – and our focus is always on helping graphics professionals to fine-tune their skills even further.” At this stage the Australian ASGA and New Zealand NZSDA Wrap Master Challenge competitions are not officially recognised as part of the FESPA World Wrap Masters Series, although FESPA is currently reviewing the Series and is exploring all aspects of the wrap landscape. Winner of the 2015 Australian event, Exotic Graphix, will face off with New Zealand rivals at the Sign NZ Expo in Christchurch on April 15 - 16 to determine the recipient of the 2016 Trans Tasman Wrap Master Cup.
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