Fujifilm Australia’s innovative Wonder Photo Shop concept, a one stop boutique-style store where customers can bring to life smartphone photos by printing and crafting their own distinctive works of art, will be officially launched at The Digital Show in Melbourne from October 16-18, 2015.
Fujifilm Australia will launch all categories, which includes a host of direct printing concepts from smartphones. With the help of instant photography, customers are able to access photos straight away and turn their prints into personalised pieces of art by decorating and framing them. The extensive range of craft cards, scrapbooks, frames, washi tape (masking tape), stickers and the like have been designed in Australia to complement the Australasian market.
Targeting the younger generation, in particular, the Wonder Photo Shop concept is described as part store, part print centre and part workshop environment.
Each shop will include a Wonder Print Station where customers can connect their phone to a kiosk (or insert a memory card) enabling them to print photos instantly using a choice of different templates. Alternatively, photos can be printed via an App once downloaded onto a smartphone. In addition to photo paper, customers will be able to print on various materials such as glass, metal, canvas and stickers.
As a drawcard for customers, each Wonder Photo Shop entrance will feature a Theming Table that corresponds with up-to-the-minute events. With casual tables set up in-store, friends are able to enjoy a social vibe where they can create their own personalised scrapbooking projects and albums. Instax products and accessories will also be available.
Some Wonder Photo Shops will include a Selfie Studio complete with professionallighting, props and a green screen background. To replicate a selfie-stylephoto, customers are provided with a remote to press once they are ready tocapture the occasion.
Fujifilm Australia chief operating officer, Dave Marshall,said while the digital era has enabled consumers to store soft copies of photoson electronic devices, printed photos are more likely to outlive thetechnology.
“The Wonder Photo Shop concept aims to encourage youngpeople to print photos from smartphones in a fun and creative environment toensure they have a printed record of their photo memories down the track.
“Wonder Photo Shops may even help bring out the inner artistin customers by providing a comprehensive gifting experience that evolvesaround producing works of art, gifts and décor using smartphone-generated photography,”Marshall said.