At Labelexpo 2015, HP Indigo showcased labels and packaging portfolio innovation, including new product features and upgrade packages, software enhancements for mass customisation as well as new financing options. These new innovations allow more customers to capitalise on the growing digital opportunity in a market where they are already achieving 30 percent page growth year over year
“With mounting pressure from brands to deliver differentiated, high-quality labels and packaging at faster and faster turnaround times, converters and PSPs are constantly looking for new avenues for growth and expansion,” said Steve Donegal, country manager, Indigo and Inkjet Digital Press Solutions, Graphic Solutions Business, Printing & Personal Systems, HP South Pacific. “New HP Indigo cross-portfolio innovations, including breakthrough colour management and higher productivity and versatility, allow our customers to remain a step ahead of the market, time and time again.”
Expanded narrow-web capabilities
HP demonstrated new HP Indigo WS6800 digital press innovations, boosting colour capabilities and productivity. New features include:
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Color Automation Package, a new, best-in-class digital colour matching solution that uses the press’ inline spectrophotometer and new HP Indigo Labels & Packaging Print Server capabilities powered by Esko, offering converters a quick and easy process to match brand spot colours from the first label to the last.
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A new HP ElectroInk fade resistant ink set, enabling high-value applications with high light-fastness for use outdoors.
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Enhanced media versatility, ease of use, and lower cost of operation with the new Michelman DP680 primer.
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Integration with industry-leading digital workflow solutions, including web-to-print solutions designed for labels and packaging product ordering, as well as new proofing, prepress and automation tools.
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HP SmartStream Designer integration with security solutions to create microtext variable data printing (VDP), anti-counterfeit QR codes, dynamic guilloche, and end-to-end track and trace solutions.
HP Indigo 20000 and 30000 upgrade packages
New upgrade packages for the HP Indigo 20000 and 30000 digital presses extend the presses’ media gamut and deliver improved quality, efficiency and productivity:
The HP Indigo 20000 digital press upgrade package includes a new slitter, reinsertion capabilities and HP ElectroInk White for shrink sleeves, while the HP Indigo 30000 digital press upgrade package features new options for metalised substrates as well as reinsertion capabilities.
Additionally, the HP Indigo 20000 is compatible with conventional finishing solutions, including the ABG Digicon 3000 that can be connected inline with the HP Indigo 20000, as well as the recently announced Comexi Nexus L20000 laminator, designed for use with the HP Indigo 20000 digital press.
The first dedicated digital presses designed for packaging converters, HP Indigo 20000 and 30000 digital presses have reached 70 units sold worldwide since 2014 commercial availability, with six customers installing multiple presses.
Powering mass customisation for brands
Showcased in HP’s booth at Labelexpo, the new HP SmartStream Designer for Adobe Illustrator CC2015 includes access to HP SmartStream Mosaic and offers an easy-to-use, feature-rich VDP plug-in solution.
The only software of its kind, award-winning HP SmartStream Mosaic delivers highly customised campaigns where every copy is different, helping HP customers deliver unique solutions to leading brands worldwide.
Most recently, Bud Light used an HP Indigo WS6800 digital press and the HP SmartStream Mosaic software to create 200,000 unique, limited-edition beer cans from just 31 original designs, making Bud Light the first US brand to deploy HP’s mass customisation technology.