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Alyssandra Striking Stationery strikes again

The Amisfield entry won Gold in the Pride in Print Awards
 

Personalised stationery creator, Alyssandra Striking Stationery, based in Kawarau Falls (Queenstown, New Zealand), has made a second strong showing at the prestigious Pride In Print Awards.

Having earned a Gold Medal with the Same Sex Wedding entry last year – news of which went around the world – the handcraft stationer this year collected Gold Medals for both the Rich Red and Amisfield entries as well as receiving two Highly Commended citations.

After toying with the idea of entering the Awards for several years but always backing out, owner Alyssandra Skerrett says she is overjoyed to now be a multi-award-winner.

“I’d been told that my firm was too ‘small time’ to be taken seriously and guess I accepted there was no way I’d be able to compete with the big printers, advertisers and suppliers,” says Skerrett. “But last year a rep from Fuji Xerox gave me strong encouragement and so I entered for the first time and the rest is history.”

Skerrett says it is extremely satisfying to have the work – for which she personally handles every aspect of design, print and production for both invites and envelopes – acknowledged in such manner.

“I love to think outside the square and have something that’s totally unique. I guess it’s about coming up with a concept and then pushing that even further than anyone could have imagined.

“A wedding is often the most important day in a couple’s life together and when guests receive a really impressive invitation they begin to share in the significance of the occasion and will in turn look to dress amazingly in expectation of a great event,” she notes. “And not many couples out there can say their stationery was not only in the New Zealand Bride & Groom magazine, but has gone down in history as a Gold Medal-winning invitation!”

Last year’s winning entry was for an invitation to what was billed as the country’s “first joint gay and lesbian wedding” between Richard and Richard as well as Jess and Rachael.

Produced for Ashburton dairy farmers Megan and Jeremy, this year’s Rich Red Gold Medal-winning invitation featured the church hosting the ceremony and included a damask design to represent fertility as well as three flowers representing the couple and their new baby.

The Amisfield Gold Medal work was shaped like the Lake Hayes winery at which a Southland couple, Lyn and Richard, were married last year. It included drops of glitter and pearl each applied by hand as well as a last-minute request to include a drawing of the cat ‘Tom’ that had united the couple.

Skerrett, who also produces customised corporate greeting cards and other ad hoc work, has recently taken to sending her clients progress photographs of their jobs so as to fully share the experience with them.

Looking forward to competing at the next Pride In Print Awards, she encourages all firms who are producing quality work in the industry to ensure they also enter.

“I have been astonished with the Pride In Print winners’ superior quality in all categories. It inspires me to push a design further and to proudly uphold the high standard within the market.”

 
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