Roland DG has proven that it has the speed and stamina to keep up with any industry, and to produce versatile products worthy of a Hollywood blockbuster by creating one of the most unique vehicle wraps on the planet. To coincide with the launch of the epic action adventure Mad Max: FuryRoad, Lotus F1 Team, in co-operation with Warner Bros Pictures, has created a new F1 racing machine suitable for a post-apocalyptic future.
The rat-look Lotus Hybrid was fitted with a new skin printed on a Roland SOLJET PRO4 XR-640 using a 3M Wrap Film 1080-M230 Matte Grey Aluminum, an unlaminated metallic film from 3M. The printed film was then was then applied to the vehicle, transforming the vehicle from gleaming supercar to something at home in the Australian wasteland.
Joe McNamara, Lotus F1 Team Graphics commented: “With a project like this, with such tight deadlines, and zero margin for error, our Roland printer was invaluable. We rely on the speed and reliability of the SOLJET PRO4XR-640 to ensure these products are realised in the time limits we have. The print was run overnight, unattended, automatically rolled onto the take-up unit and applied to the car the next day – before being loaded and driven to Barcelona for the reveal.
“The winning combination of the speed of the Roland SOLJET PRO4 XR-640 and the user friendly application characteristics of the 3M 1080 matt metallic wrap film made this job not only possible, but far more straightforward.”
Fitted with special accessories and heavy modifications designed for a world gone mad, the Lotus F1 Team Mad Max Hybrid was unveiled at the Barcelona International Motor Show, along with two custom, drivable vehicles designed and created for the film itself – Nux's car and the iconic Mad Max Interceptor.
More than a decade in the making, Mad Max: Fury Road is filmmaking mastermind George Miller’s keenly anticipated return to the post-apocalyptic world he created more than 30 years ago with the seminal Mad Max trilogy.