If there is one element of a printed piece that has the power to move and influence perhaps more than any other, it is the images which are reproduced and the Currie Group Award at the Media Super National Print Awards was created to recognise those jobs which use imagery in an innovative and effective way.
The Currie Group Award is made for ‘Brilliant Images in Print’ and is judged by a panel of representatives appointed by the Currie Group from all appropriate National Print Awards entries. Phillip Rennell, sales & marketing director of the Currie Group, says imagery is so critical to the vast majority of printed pieces that it deserves its own award.
“Currie Group has a long history in print in Australia and we are delighted to continue our support of the industry by once again being a Gold Sponsor of the National Print Awards,” Rennell says. “We all understand the power of images and their ability to communicate but the clever and considered use of imagery can do so much more – it can generate emotion, influence perceptions and create a powerful connection with the viewer.
“Today, with images captured and shared more than ever across an enormous variety of channels, images in print must work harder than ever to achieve cut through and influence the viewer – and that’s what we’re looking for in our winner.”
The judging criteria for the Currie Group Award is deliberately broad, says Rennell, as reflected in the variety of printed pieces which have won over the years, but the winners have all shared the ability to use brilliant images to connect with the viewer in a powerful and effective way.
“As long as print has existed, brilliant images, perfectly reproduced and used in an innovative way to enhance the effectiveness of a printed piece has been a kind of ‘holy grail’,” he explains. “We not only look at the quality of the reproduction, which of course is a prerequisite for all Awards presented at the National Print Awards, but also consider the purpose of the printed piece, the choice of images to help support that purpose, and the way they are used to enhance the overall job.”
The Currie Group Award for Brilliant Images in Print will be presented at the Media Super National Print Awards Presentation Dinner on Friday, 15 May at Waterview in Bicentennial Park, Sydney Olympic Park. Further information about the event can be found at www.nationalprintawards.com.au