HP presented its latest end-to-end solutions for publishing and direct mail applications at Hunkeler Innovationdays 2015 held in Lucerne in late February. Visitors to the HP stand experienced hands-on demonstrations of the HP T230 color inkjet web press and the HP Indigo 7800 digital press, which can create new opportunities for publishers, transforming their business models.
“Print service providers are continually looking to find solutions that can make them more competitive and profitable,” said Aurelio Maruggi, vice president and general manager, Inkjet High-speed Production Solutions, HP. “HP’s digital printing solutions, with highly flexible in-line and off-line finishing options, offer PSPs a way to address the current book, direct mail, transpromo and newspaper production trends. These solutions can deliver innovative and high-quality end products that can help PSPs maintain a strong competitive advantage.”
High-value applications, including short-run books, newspapers, targeted supplements or transpromo direct mail, are enabled by HP digital production solutions.
HP also shared a presentation theatre with Pitney Bowes, the designated HP inkjet web press value-added system integrator for the transactional and transpromotional print markets. Both companies presented and showcased inspiring customer stories throughout the four-day show.
The HP T230 color inkjet web press was configured in-line with Hunkeler finishing equipment. The HP T230 offers productivity and cost advantages for colour publishing in 558mm production environments. The high-performance, compact press offers fast duplex printing speeds up to 122 metres per minute in colour and mono and, with a 520.7mm print width, provides the flexibility to support multiple applications on coated and uncoated media.
The HP Indigo 7800 digital press, also in operation on the HP booth, provided simplified colour management, high productivity and media versatility. Offering direct printing on synthetic substrates with One Shot Color technology, the HP Indigo 7800 enables the printing of high-value applications, such as plastic cards, overlays, lenticular applications, point-of-sale and premium postcards. It can also be used as a powerful complement to HP inkjet web presses in the production of high-quality book covers, dust-jackets, and promotional materials.
In addition to the presses and wide range of high-quality applications, the HP stand also showcased recently announced HP digital printing innovations such as the HP IHPS High Definition Nozzle Architecture (HDNA) technology. By doubling the number of inkjet nozzles (to 2400 per inch), HDNA takes thermal inkjet printing to a whole new level. The higher quality and performance enabled by this new technology means that HP inkjet web press users will be able to open new revenue streams with a wider range of applications including colour trade books,magazines, retail catalogues and high-end brochures.
With the ability to run the press at higher speeds (up to 800 feet per minute in Performance Mode), productivity can be increased while still delivering the benefits of quick start-up, reduced paper waste, reduction of inventories and just-in-time logistics.
The new HP Visual Remote Guidance Technology was also demonstrated. This innovative support service is enabled through HP MyRoom Assist that facilitates faster issue resolution by operators, while collaborating virtually with a remote support expert for an intelligent, intuitive remote support experience.