HP showcased real customer packaging samples at Packaging Innovations 2015, held in February at the NEC, Birmingham, to demonstrate how HP Indigo and Scitex solutions can help brands deliver high quality, creative marketing campaigns through packaging.
A ‘Digitally Printed Supermarket’ featured a broad range of high value, cost-effective digitally printed flexible packaging, folding carton, shrink sleeve, and label applications. Packaging for wine bottles, beauty products and pharmaceuticals demonstrated the extensive capabilities of digital printing, from special printing effects, personalisation and high-quality colour reproduction.
Many leading brands recognise the opportunities enabled by digital printing technology and how utilising digital capabilities to produce packaging can enhance the consumer experience. HP presses, including the HP Indigo 20000 and 30000 digital presses, allow print service providers to meet the increasing demand for customisation, quicker time to market and reduced inventories – the key benefits of digital printing that brands now value.
Samples printed on the HP Scitex FB10000 industrial press featured on the stand, including retail packaging, POP/POS and other corrugated applications. The retail market needs solutions that offer full-colour retail-ready packaging, co-packing POP/POS displays, and just-in-time deliveries. HP Scitex presses can help corrugated converters to meet these challenges, as well as offering short-run, fast-turnaround services.