The first Value of Paper and Print (VoPP) campaign national roadshow begins in November with state launches in NSW, Victoria and Tasmania.
Sponsored by Media Super, the roadshows are part of an industry-wide campaign providing knowledge and resources to help printing companies promote paper and print to their clients (and anyone who has questioned the role of print) by illustrating that the printed word is a critical part of multi-channel communications.
The print industry campaign will continue early in the New Year in Queensland, South Australia and Western Australia prior to a second wave campaign targeting designers, print buyers, advertising and marketing agencies and major corporations.
Campaign head Kellie Northwood, executive director of Two Sides Australia (TSA) Limited, will launch VoPP at each of the workshops detailing the content and how printing companies can make best use of it.
“The VoPP campaign has been very well received by the print industry with a lot of new members joining,” she said. “I have been travelling around Australia meeting with sales teams talking about the strengths of paper and print people and I am really excited to have some good content to back up their own passions.
“I look forward to sharing the message with Printing Industries members; the more united we are as an industry the stronger ou rvoice with clients and media buyers.”
Ms Northwood will brief attendees on the key messages surrounding efficacy, brand recall, path to purchase, return on investment and sustainability research that promotes the power of print in today’s diverse communications environment.
“I am also keen to highlight print’s innovation – with inks, paper ranges, embedded science and technological devices within paper. A lot is happening in the world of print and inspiring our customers is an important element for our industry,” she said.
Printing Industries CEO Bill Healey said the VoPP campaign was the next step in the evolution of TSA which has been at the forefront of advocating the printing industry’s environmental credentials and dispelling negative myths about its environmental impact.
“We can now be on front foot promoting the strengths of print supported by research, data, case studies highlighting the effectiveness of print; its return on investment and the creative effects that can be achieved through paper and print that cannot be replicated solely by electronic communications,” he said.
“All roadshow attendees will receive copies of The Industry Report – a 72-page toolkit that printing companies can use to educate their clients about the success and relevance of print as a critical part of multi-channel communications. I encourage everyone to attend these very worthwhile free briefings which are being supported by Media Super," Healey added.
Roadshow schedule:
NSW: Tuesday November 25 – Printing Industries Auburn office 8.30am - 9.30am ;
Victoria: Wednesday November 26 – Printing Industries Mulgrave office 8.30am - 9.30am;
Tasmania: Thursday November 27 – RoyalYacht Club, Hobart 3pm - 4.30pm.
Register for your local event here