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AIP adds value to FoodTech PackTech in Auckland

Richard Manaton, Sarah Yanez and Paul Haggett
 

The Australian Institute of Packaging (AIP) has been exhibiting at FoodTech PackTech for eight years now and each time they attend they try to add additional value to the industry, their members and the show.

For the 2014 FoodTech PackTech the AIP not only exhibited but also ran a seminar on  ‘The State of Retail Ready Packaging’ which was designed as a panel discussion so that the attendees could learn from a broad range of experts. Panelists were Richard Manaton, general manager strategy and corporate affairs, Countdown; Sarah Yanez, packaging development manager, Tasti Products Limited; Mat Bogust, cardboard engineer, Think Packaging; and Paul Haggett, business development manager, Schawk.

At the standing room only seminar. the panel discussed many issues including the use of RRP in New Zealand vs Australia, the variances in board grade between both countries and also whether retailers like Countdown are using RRP in-store in New Zealand. Richard Manaton indicated that Countdown strongly encourages brand owners to use RRP designs and highlighted that guidelines are available on-line for all suppliers to access.

Sarah Yanez showcased two new RRP designs that Tasti Products are just launching in-store, while Mat Bogust and Paul Haggett provided invaluable insight into the importance of design and visual aspects for successful RRP. The latter panelists also reiterated the importance of ‘collaboration’ between packaging technologists, cartonboard engineers, agencies and marketers to ensure that RRP is tried and tested before it is launched in-store.

The AIP also introduced a half-day training course to FoodTech PackTech with Dr Carol Lawrence, environment and sustainability specialist, UPM Raflatac Oceania, covering ‘Labelling & Matching the Label with the Package’. Dr Lawrence worked with the attendees on understanding selection criteria and how it is the key to the selection of the right label: Permanent, removable, repositionable and wash-off adhesives and chemical composition of adhesives and approvals for use on foods/pharmaceuticals. She then guided them on how to combine the adhesive and label face to achieve optimum performance so the label is tailored to the specific conditions that the package has to withstand.

During the course case studies were discussed to illustrate the importance of considering all the key attributes of the product being labelled including: Packaging substrate – cardboard, glass, rigid/flexible plastics; Labelling and in-service temperature considerations; Moisture or condensation whilst labelling; Label printing method and the need for the addition of variable information; Sustainable label criteria and waste management; Impact of the label on package recyclability; Compostable labels and Tamperproof labels.

The AIP looks forward to supporting FoodTech PackTech again in 2016.

 
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