A New Zealand screen printer has shown that major runs of
T-shirts can be done locally as opposed to Asia, and that superb levels
of quality can still be achieved.
Seabreeze Fashions NZ Ltd of Orewa won the Specialty
Products Category in the Pride In Print Awards with its shirts depicting The Colemans – A Countdown Story,
supporting the television advertising campaign which was allied to NZ Master
Chef.
The T-shirts were printed in five colours on the front and
three on the back and sleeve. A high degree of skills were required and the
result was beautifully executed.
Judge Chris Knuckey commented: “It is unusual to see screen
printed T-shirt runs of more than 4000-5000 these days. Those types of
quantities generally go offshore. But this 12,500 run was produced locally,
because the customer required changes and control right up to the last minute,
and the printer has shown that we can achieve the very top levels of quality.
“It is fantastic to see a job of this quantity and quality
retained in this country.Technically the job would require constant monitoring
and adjustment on the fly, indicating a very high degree of skill,” he added.
Technical information:
Client: Progressive Enterprises
Print Buyer: Novelli Trading Ltd
Designer: Ogilvy
Reproduction House: Seabreeze Fashions
Stock: Novelli
Trading Ltd
Press: TAS
Inks: Blueprint
Imaging Ltd and CCG Industiries Ltd.