A cleverly-designed and perfectly-created chocolate box for Cadbury’s Milk Tray has won the Pride In Print Packaging Award for Amcor Cartons of Christchurch. Entered in the carton board packaging section, the Cadbury Milk Tray 200g box features satin and spot UV coatings, and silver foiling with embossing moulded to the contours of the chocolates.
Packaging judge Laurie Lark said the design concept was to make sure the structural design protected the product at the same time as the graphics appealed to the buyer.
“Good packaging has to be fit for purpose. It has to do the job for which it is intended. This box does just that and it is very well-produced. It was difficult to do. It had embellishments including embossing and die cuts, and had to go through the press six times. Plus the printers had to get the Cadbury’s purple just right which is no easy task.Excellent registration and very effective design have combined to create a superb piece of work.”
Technical information:
Designer: Curious
Reproduction House: Colorite Group
Print Finishers: Amcor Cartons and Goldcraft Enterprises
Stock: BJ Ball Group Crescendo 452
Press: Heidelberg six-colour Speedmaster CD102
Inks: Flint Group
Plates: Kodak Sword Ultra
Blankets: Day 4000