X-Rite's free Coloratti XritePhotoWalks during Photokina

X-Rite has announced its inaugural Coloratti XritePhotoWalk event to take place next month during Photokina 2010 in Cologne, Germany. Photographers of all levels are invited to walk, learn about and photograph the beautiful city of Cologne while also learning about photographic techniques and tips from world class professional photographers Vincent Versace, Natural Light Photographer (USA) and Jens Petersen, Fashion, Editorial and Lifestyle Photographer (Germany).  
  
In addition, X-Rite’s market manager photo, Thomas Kunz, and ColorChecker product manager, Chris Halford, will also join the Photo Walks so attendees can learn more about profiling their cameras with the ColorChecker Passport and enabling one-click colour enhancements.
  
“We are thrilled to offer for the first time at Photokina escorted Photo Walks through this picturesque city,” said Liz Quinlisk, X-Rite’s director marketing strategy, photo. “It’s a chance for Photokina attendees to take some time either before the show starts in the morning or in the early evening when the light is most beautiful to see and photograph the sites of the city while accompanied by two of the world’s most renowned professional photographers. And it’s a chance to win some fabulous prizes too for the best of the best images taken during the walking tours.”

Each free two-hour Photo Walk is a guided tour through the city of Cologne that focuses on teaching participants how to take better photos. After a brief lesson on white balance and camera profiling, the guide will escort the group through sites of interest throughout the city, and attendees will receive photo tips from the professionals along the way. At various points along the tour, participants will be given the opportunity to explore and photograph using their newfound knowledge. A local Cologne travel guide will be on hand to answer questions and provide historical information along the tour route.
  
Participants in the XritePhotoWalks are also encouraged to enter the Photo Walk Contest by simply selecting one final image that was taken during the walk and upload it to X-Rite’s judging site. Vincent Versace and Jens Petersen will judge and select 3 winning photos that will receive the following prizes:
1st  Place:  i1XTreme and ColorChecker Passport  
2nd  Place: ColorMunki Photo and ColorChecker Passport
3rd  Place:  ColorChecker Passport