Even in a world increasingly dominated by electronic media, the newspaper remains a central pillar of modern culture and society. But it is changing with the society it reflects and serves. The attention of readers and adver­tisers is no longer attracted, their appetite not satisfied by yesterday’s monochrome factuality.

“Value Added Printing” is the key to competing with the new media. With the help of heatset ovens and UV curing systems, new, more colourful and exciting products emerge. News sizes and formats change the appearance and role of the newspaper in our day to day lives.

All this costs money, and the speed of market develop­ment leads to ever shortening investment cycles and puts pressure on the printer to provide a rapid return on each investment.