Sponsored by Media Super, the workshop provides knowledge and resources to help printing companies promote paper and print to their clients by illustrating that the printed word is a critical part of multi-channel communications.
Campaign head Kellie Northwood, executive director of Two Sides Australia (TSA) Limited, will detail the content and how printing companies can make best use of it. She will brief attendees on the key messages surrounding efficacy, brand recall, path to purchase, return on investment and sustainability research that promotes the power of print in today’s diverse communications environment.
Also highlighted will be print’s innovation – with inks, paper ranges, embedded science and technological devices within paper.
All roadshow attendees will receive copies of The Industry Report – a 72-page toolkit that printing companies can use to educate their clients about the success and relevance of print as a critical part of multi-channel communications.